Stella McCartney’s Bold Move of Buying Back Her Brand
Stella McCartney was all over the news – she only just made the reception dress of the most famous bride in the world, Meghan Markle, now Duchess of Sussex.
Yet the British fashion designer is again the talk of the town – she couldn’t have chosen a better timing when it was announced she will be buying back 50% ownership of her fashion brand from Kering. At a time when women are speaking up more and stepping up, it’s the perfect moment and the perfect action from a well-known personality in fashion. Stella’s bold move is like a statement for all women in fashion (as well from other industries), telling them to be more courageous with their career moves.
Who is Stella McCartney?
Her name sounds familiar and it’s no coincidence – Stella McCartney is indeed related to one of the members of The Beatles, Paul McCartney, he’s her father! Her mother is photographer and musician Linda McCartney, Paul’s first wife who passed away in 1998 because of breast cancer. Her father may have been influential, but Stella went through the same process other aspiring designers went through; she went and graduated from the famous Central Saint Martins art and design school in London. She went through fashion related works and in 1997; she succeeded Karl Lagerfeld as creative director of Chloé, a Paris fashion house. Things were definitely going her way, just 4 years after Stella was ready to launch her own fashion brand that’s bearing her name.
How Kering Became Part Owner of Stella McCartney
To be able to launch her Stella McCartney brand, the designer needed backing from an operations partner, which she found through global luxury group, Kering. The Paris-based group also own high end fashion brands like Balenciaga, Bottega Veneta, Gucci, Yves Saint Laurent, Brioni, Boucheron, and Alexander McQueen. It has been said that often that to be able to launch your own fashion brand, a bigger company usually owns the larger shares, so the ‘real owner’ only has portion control. Stella McCartney made headlines back then because she refused the 51 – 49 divisions of shares for her own brand, and she asked for an equal division. Also, one of the stipulation in the deal that was made was an opportunity for Stella to buy back her own brand until a deadline date – March 31, 2018. The famous designer may have made the deal before the said date but only announced the move recently. Perhaps she wanted the royal wedding to happen first, don’t you think?
What Sets the Stella McCartney Brand from the Others?
Stella is a known for being a lifelong vegetarian, a lifestyle that she has incorporated to her brand. To understand her animal advocacy, you have to know a bit about the designer’s childhood and family life with her parents and siblings. Stella was raised by Paul and Linda in place in Sussex that has an organic farm and with animals about, one of them horses. She was raised to have great respect for animals, and she has shown this through some of her designs, like the ones with horses to honor the memory of her late mother who loved to ride them. Stella also do not make use of fur or leather, the alternative being skin-free skin (in replacement of leather) and fur-free-fur (in replacement of real fur). The company also makes it a point to use organic cottons in their products and their boutiques are said to have been built in an eco-friendly way. People are saying that with the complete control that Stella now has on her company, she has a say on the materials used for her brand products now.
A Trend to Follow
Not all fashion brand owners have the same capacity to buy their brands back like Stella McCartney, but her latest move is definitely the start of a new trend. As it is, there is still a gender disparity that exists in the fashion industry. According to a study made by Business of Fashion in 2016, there is a 60% to 40% disparity between male and female creative directors in women’s wear brands, while on executive positions; women occupy just 25% or less.
More in Lifestyle
John Legend’s Swim Lessons with an Olympian is all that We Needed to See Today
John Legend is pushing his workouts to the next level, getting his blood flowing and his body moving because nothing comes close to...June 19, 2019
Talking Hair and More with the Great Chaka Khan
Would you believe that at 66 years old, Queen of Funk Chaka Khan is still very active in the music scene...June 18, 2019
Melissa Joan Hart’s Secret to Weight Loss is Oil!
Melissa Joan Hart is one of the teen stars of the 90s, the Generation X will surely recognize her face anywhere....June 17, 2019
Demi Moore’s New Memoir Reveals Shocking Details about her Addiction and Failed Marriages
For her long-anticipated memoir, ‘Inside Out,’ legendary actress Demi Moore is digging deep to reveal details about her addiction battle, issues...June 14, 2019
Kris Jenner Revealed that Her Daughters Earn Six Figures from their Sponsored Posts
It is a known fact that the Kardashian-Jenner clan includes some of the richest people in the world, and they are...June 13, 2019
Debra Messing Shares her Trade Secrets on How to Live Your Best Life
Doesn’t actress Debra Messing just look perfect picture to you? And looking at her today, she seems that she knows how...June 12, 2019
‘Black Panther’ Star Lets Us in On Some of Her Beauty Secrets
Many people recognize Letitia Wright for starring as Shuri in the Marvel Cinematic Universe films Black Panther and Avengers: Infinity War,...June 11, 2019
Rebecca Romijn Explains Why She’s Welcoming Aging with Open Arms
Rebecca Romijn is not afraid of growing old, and she has her dear mother to thank for that. The model was...June 10, 2019
Kourtney Kardashian Sent Celebs a Poosh Box that Will Make You Green with Envy
The Kardashian-Jenner clan is not just taking television and social media by storm; they are also conquering the business world. The...June 6, 2019