We Can’t Keep Calm! Beyoncé is Partnering with Adidas and Re-launching Her Ivy Park Brand
We can see the future of fashion and it’s overrun by activewear and sneakers, because Beyoncé just announced that she is partnering with Adidas for an exclusive line. That’s not all, along with the news of the partnership, the famous singer also mentioned the re-launch of the Ivy Park brand, an activewear clothing line that she co-founded with London-based retailer, Topshop.
A teaser of the collaboration was made by Beyoncé through Instagram, when she posted a photo of herself wearing a red body suit with the Adidas logo, in a room full of Adidas sneakers. Clearly the singer is a fan of the famous activewear brand.
Beyoncé mentioned on her post that she feels the venture is the partnership of a lifetime for her, saying that she and the brand share the same business philosophy that puts social responsibility, creativity, and growth first and foremost. The former Destiny’s Child member also pointed out about Adidas’ success when to comes to going beyond creative boundaries.
With the new partnership, Beyoncé is set to make some sportswear designs, incorporating both for performance and lifestyle styles, as she is the brand’s new creative partner. Furthermore, through the German-based sportswear company, the singer will re-launch her Ivy Park activewear brand. If you remember, Ivy Park was first launched with Beyoncé collaborating with Topshop, but she bought the brand for herself in 2018.
Beyoncé’s buyout of Ivy Park has made her set a new record of being the first black woman to solely own an activewear clothing line. The singer is not the only one excited about the joint venture, executive board member of Adidas Eric Liedtke pointed out how Beyoncé has always been an iconic creator (especially with her music), but he also mentions how her business leadership has already been proven strong in the past. It was revealed that the biggest goal of the collaboration is empowering the future generation of creators.
More in Lifestyle
Kourtney Kardashian Sent Celebs a Poosh Box that Will Make You Green with Envy
The Kardashian-Jenner clan is not just taking television and social media by storm; they are also conquering the business world. The...September 17, 2019
Tennis Star Venus Williams is Conquering the Business World with Her Self-Care Brand
Tennis star Venus Williams is very familiar with business ventures, as she found success as an entrepreneur with her activewear brand,...September 16, 2019
Sugar Ray’s Mark McGrath Is Losing His Hearing
If you were listening to a playlist of all the 90s hits, it wouldn’t be complete without songs from the band ‘Sugar...September 13, 2019
Move Over Beer Yoga… the Newest Fitness Fad is Here (and it’s a Mirror!)
Last Christmas, singer Alicia Keys, wore red bauble earrings and posted an Instagram video of her dancing and shrieking after seeing a...September 11, 2019
Ben Affleck Is Taking On Ex-Girlfiend Jennifer Lopez’s 10-Day Challenge
Ben Affleck is ready to take up his ex-girlfriend’s challenge. We are, of course, referring to Jennifer Lopez’s 10-day, no sugar,...September 10, 2019
Halle Berry’s Secret of How to Stay on Track with the Keto Diet
For some people, the keto diet is something that is worth a try, but also something that’s good to break away...September 9, 2019
Hilaria Baldwin was Pregnant with her 5th Child, and Knew that She would Miscarry
Hilaria Baldwin had a personal story to tell, and she shared it when she appeared in the Today show on April...September 6, 2019
John Legend’s Swim Lessons with an Olympian is all that We Needed to See Today
John Legend is pushing his workouts to the next level, getting his blood flowing and his body moving because nothing comes close to...September 4, 2019
Is Nick Jonas Hinting that He’s Ready to be a Dad?
There is no question, Nick Jonas and Priyanka Chopra are the cutest and sweetest couple around. They are not afraid to...September 3, 2019