Hailey Bieber Joins the Celebrity Makeup Line Bandwagon
Celebrities are definitely making the cosmetics world a whole lot more editing by conquering it. The biggest brands are the ones owned by members of the Kardashian-Jenner clan – Kim Kardashian’s KKW Beauty and her sister, Kylie Jenner’s Kylie Cosmetics. There is also the very successful Fenty Beauty by Rihanna, which is reportedly expanding it’s presence with a soon-to-be launched skincare line. Now it looks like Justin Bieber’s better half is joining the bandwagon, because Hailey Bieber just announced that she will be launching her own makeup line soon.
It was confirmed that Mrs. Bieber is planning to open a new business, when she filed paperwork for a cosmetic and skincare line she would be calling ‘Bieber Beauty’. The paperwork is for the trademark of the name, and TMZ first reported that the line would carry cosmetics, skincare and hair products, and perfumes. Hailey decided to use her new last name for her beauty brand, a name that she recently took on after marrying singer Justin Bieber in a private ceremony last fall in New York.
Beauty products and lifestyle brands are nothing new to the two Biebers, as both have been associated with them in the past. Justin released perfumes named Someday and Girlfriend years before, there was also a Nicole by OPI nail polish line that he released, plus the Drew House fashion line he launch during his break from doing music. On the other hand, Hailey has collaborated in the past with makeup brands L’Oreal, Modelco, and Bareminerals.
There are no exact details of Bieber Beauty’s launch just yet, but we can expect beauty products that make use of green ingredients because Hailey is a fan of products made from plants and derived from nature. She does not believe in over-doing makeup on the face, so women who prefer natural looking makeup have something to look forward to.
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